|  | ExxonMobil Chemical Celebrates Packaging & Labeling Innovations
Four Applications Win Golden Mummy / Pyramid Awards
Chicago, Illinois, USA – Four flexible packaging and labeling applications earned coveted Golden Mummy and Pyramid Awards from the Films Business of ExxonMobil Chemical last night. The world’s premier provider of oriented polypropylene films held its 18th annual Golden Mummy and Pyramid Awards at The Drake Hotel in conjunction with Pack Expo 2004.
“Once again, we’re bringing the industry’s best and brightest together to celebrate packaging and labeling innovations,” said Jim Ashmore, Americas, sales and marketing manager, ExxonMobil Chemical. “We’ve done this for 18 years and the quality of entries continues to impress me.”
Golden Mummy Award winners included:
- Office Max Paper Ream Wrap - Boise Cascade Office Products and Coating Excellence International
- Tootsie Roll Midgees – Tootsie Roll Industries, Inc. and C-P Flexible Packaging
Pyramid Awards went to:
- Apple & Eve Juices – Apple & Eve and Hammer Lithograph
- Florida's Natural Juices - Florida's Natural Growers/Citris World and Hammer Lithograph
- GOLDEN MUMMY AWARD WINNERS -
Office Max Paper Ream Wrap
Boise/Office Max and Coating Excellence International
Boise Cascade produces and packages high-end copier paper sold in hundreds of Office Max stores around the country. To ensure timely delivery of inventory, Boise Cascade wraps its paper reams in several locations nationally. Coating Excellence International worked closely with ExxonMobil's technical team to develop a packaging material with the differential coefficient of friction necessary to handle the demands of Boise Cascade's high speed wrapping lines. The solution, was Bicor® ARW - a bi-layer OPP film that maintains stiffness and clarity throughout the machining process. The resulting lamination combines exceptional durability with a premium appearance in a package that makes its way to store shelves more efficiently.
Tootsie Roll Midgee
Tootsie Roll Industries, Inc. and C-P Flexible Packaging
Tootsie Roll Industries wanted to improve the barrier capabilities of its product wrap and boost shelf appeal. The candy company worked with ExxonMobil to create a solution that combines ExxonMobil’s Bicor® 50 LBW with Metallyte® 50 TSPM. This new package enhances barrier protection and supports standout graphic visibility on store shelves. The results are a striking improvement in visual impact and significant increases in product freshness and softness.
PYRAMID AWARD WINNERS
Apple & Eve Juices
Apple & Eve and Hammer Lithograph
To give its juice a premium look, Apple & Eve, one of the largest independently owned juice companies in the U.S., with total sales of over $90 million, decided to replace its round bottles with square containers. To complete the look, Adam & Eve selected ExxonMobil's Label-Lyte® LS-447 OPP film. The label fits snug to the juice's square bottle and provides an excellent surface for printing eye-catching graphics, which take advantage of the billboard effect from the square bottle.
Florida's Natural Juices
Florida's Natural Growers / Citrus World and Hammer Lithograph
Florida's Natural Juices are destined for food service and vending distribution only. Therefore, these labels required exceptional stability in humid conditions. The winners chose Label-Lyte® LS-447 film from ExxonMobil Chemical to decorate their bottles for its scuff resistance, low curl attributes and lack of moisture absorption. These durable labels help preserve the brand equity that Florida's Natural Juices enjoys, regardless of environmental exposure or rugged handling conditions.
Judging for the Golden Mummy / Pyramid Awards took place in Rochester, N.Y. near the ExxonMobil Chemical Films main office. The following industry experts served on the independent panel of judges: David Luttenberger, Director of Packaging Strategies; Jim Peters, President, J. Peters Associates; Dr. Daniel Goodwin, Director of Research, Packaging Science, Rochester Institute of Technology.
The Films Business of ExxonMobil Chemical is the world’s premier supplier of a full range of oriented polypropylene (OPP) film for flexible packaging and labeling applications. ExxonMobil Chemical has seven affiliated production plants: three in Europe (Virton, Belgium; Kerkrade (the Netherlands) and Brindisi, Italy) and four in North America (LaGrange, Georgia; Stratford, Connecticut; Shawnee, Oklahoma and Belleville, Canada). Its European head office is located in Luxembourg and its United States head office is in Macedon, New York. The company and its affiliates have sales offices to support customer needs in countries around the world, including North and South America and Europe as well as Africa and Asia. Additional information regarding the Films Business can be found at www.oppfilms.com. Information about ExxonMobil Chemical is on www.exxonmobilchemical.com.
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Editor’s Note: Images available by contacting Mike Doebler at 585-389-1868 or mdoebler@eric.mower.com
The terms ExxonMobil Films, The Films Business, our and its, as used in this news release, sometimes refer not only to The Films Business of ExxonMobil Chemical Company, but collectively to some or all of those companies affiliated with Exxon Mobil Corporation, and/or itself, which manufacture, market or are otherwise involved in the oriented polypropylene films business. The shorter terms are used merely for convenience. Hicor®, Bicor®, Metallyte®, Label-Lyte® and OPPalyte® are trademarks or servicemarks of ExxonMobil Corporation and/or its affiliates.
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